Ten years after women won the right to vote, ads like these are still being published (and will continue for many years after). During the Great Depression era woman struggled even harder to find even sweatshop jobs. After FDR's new deal, now women were required to get at least get minimum wage. We can assume (hope) this ad was probably during the time when women couldn't get any jobs, and were forced to stay at home - though it can be at any point in the 1930's since men can't cook apparently.

HELLO WWII! Women in the work force now boomed since men were drafted (ha, suckers). And as some women filled in the jobs men were forced to leave, other women (350,000) took it upon themselves to liberate and diversify the army. These women did everything from training, to nursing, to engineering for the war. But apparently can't eat soup... duh. We can assume this ad though was brought about after the war was over, when men were actually back home to "enjoy" canned soup for men. I want soup 2.

Sexism and domesticity. Yawn. (White) women were now shoved back into believing that there career should be taking care of the people at home. Makes me personally never want to marry & have kids. Anyways - this idea as portrayed in the media of a perfect family only ever showed white women. Black women still weren't seen as women, let alone human, at this time. Of course this ad portrays all of that at once. Sexism, and racism, and (probably) homophobia, Oh My!

This is when the women's movement really took off, with feminism and the Women's Liberation Movement starting in the late 1960's. It was also harder to find more (blatantly) sexist ads. Hooray for... progress? Of course in the mid 1960's, the Voting & Civil Rights Acts passed, and now declared that all Black citizens shall not be discriminated against. Of course it was not rare that they still would not be represented in this ad, and of course the women will still cater to man. Offffff course...

Second wave feminism and all that jazz. Here we will see a woman be the center of an ad, which would be more fun if it wasn't obviously catered towards men once again. The over-sexualization of a woman on a tire ad, just using her body to market towards men. Overdone and boring with just a dash of sexism. Still very much a marketing strategy that will be used today. (Checkmate - lesbians - who break the rule of thumb here.)

Reagan years and such, yikes. The end of the Women's Liberation Movement (sad face) after facing backlash (but on the brightside still some support). Here we see women selling to women for once. Pretty women honestly this ad wasn't that bad. Ad's are still very much turning down the sexism since it's not "cool" anymore. Political Correctness is the new drug, kids.

Third wave feminism - the one which is still around to this day - erupted in the mid 1990's. Pretty cool idea, I can still get behind. I believe it's most important if we take our impact and use third wave feminism on third world countries. That was suppose to be a play on words... anyways. This ad isn't inherently sexist I believe - since they are selling underwear for women, I just think it's super creepy they have a child modeling underwear, like she's just a child.

Lindsay Lohan! I believe for little girls this ad has been the most empowering so far, no sexism for sight. Kind of sad that no sexism is the goal - but from here we will see women be better and better represented. And for the youth at this time was a really good start. True progress! Still third wave feminism at the time.

The ad every little girl, grown women, and elderly ladies want to see! Empowerment at it's finest. The years it took for women to be represented as the hero's we see men always be represented as. This is the ad I want not only the future, but the present, and the past to see! Heck yea I want to be as tough as she is! A product I want to buy! Still third wave feminism.

Third wave feminism at it's finest! Women not only being represented, but represented with no man at all. Because women can love whoever they want! It's so amazing no one even questions why she has four arms! Also a total play on the 1950's ad! Everything about this is iconic. Another product I would want to invest in.