Lily Cole is currently the face of Rimmel – but the 21-year-old may have put her foot in it when it comes to securing further lucrative contracts after announcing she is fed up with modelling.

The Cambridge University student says she’s had enough of the catwalk and instead wants to focus on her acting career.

She is now adamant her days as a full-time model are about to end, because her future lies in Hollywood. "I'd like to act and not really model so much. I wouldn't want to treat acting as a convenient thing to do now and again," Contact music quoted her as saying.

“I've been modelling for years and I feel like I've taken out of it what I need to and I'm ready for new things. I've really enjoyed the process of acting and I'd be more inclined to dedicate my time to that," she added.